The ‘Watchmaker of Watchmakers’ campaign is enriched by our Global Ambassador Jackson Yee. The visually arresting portrait captures his distinct character and quiet inner strength along with the timeless style of the Reverso, underlining the creative passion and technical savoir-faire embodied within every Jaeger-LeCoultre timepiece. The film was directed by French visual artist and creative director Quentin Deronzier. A master of technique celebrated for his dreamscape settings that play with the notions of real, unreal and surreal, he also designed the set and the evocative lighting.
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