The ‘Watchmaker of Watchmakers’ campaign features our Global Ambassadors Ni Ni. The visually arresting portraits capture her distinct character and quiet inner strength, along with the timeless style of the Reverso, underlining the creative passion and technical savoir-faire embodied within every Jaeger-LeCoultre timepiece. The film was directed by French visual artist and creative director Quentin Deronzier. A master of technique celebrated for his dreamscape settings that play with the notions of real, unreal and surreal, he also designed the sets and the evocative lighting.
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