The immersive Mind of BOSS experience


Very few ever get to cross the red line into the garage, let alone sit in the cockpit of an F1® car. Now that most exclusive of opportunities is open to you. Watch as #LauraWinter, a trusted voice in motorsport, describes the groundbreaking spatial immersion experience from BOSS and the Aston Martin Aramco Formula One™ Team. She explores how the collaboration brings speed, precision, and the mindset of a driver directly to you—not as a simulation, but as a full sensory journey. Transcend fandom and step into the mind of a BOSS #MindofaBOSS #BeYourOwnBOSS
Experience it at select BOSS stores until October 15.

Discover the collection at https://on.boss.com/Mind_of_a_BOSS

Follow BOSS on

Instagram: http://www.instagram.com/boss
TikTok: https://www.tiktok.com/@boss
Facebook: http://www.facebook.com/hugoboss
Pinterest: http://www.pinterest.com/hugoboss
#immersive #Mind #BOSS #experience

Latest

Strength. Rhythm. Motion. | BOSS for the Year of the Horse

Join BOSS in celebrating the Year of the Horse with a collection that merges modern design with heritage-inspired craftsmanship. Drawing from the ancient art...

Family Friendly Hotel London | Suite Family Moments at Four Seasons London at Tower Bridge

Enjoy a luxury family break at Four Seasons Hotel London at Tower Bridge. Gather your loved ones and experience seamless living in our spacious...

The Seamaster Diver 300M Milano Cortina 2026

Celebrating the Olympic Winter Games, OMEGA presents an exclusive timepiece dedicated to Milano Cortina 2026. Crafted in white ceramic and grade 5 titanium, with...

Discover Lunar New Year at Mandarin Oriental

As Chinese Lunar New Year dawns, cherished colorful traditions come alive. Guided by our chefs and bartenders, savor a journey that celebrates the flavors, warmth,...

JENNIE for COCO CRUSH – CHANEL Fine Jewelry

#JENNIE #COCO #CRUSH #CHANEL #Fine #Jewelry