The symptoms are familiar: declining relevance, aging audiences, and a stubborn refusal to adapt. But what’s the real diagnosis? This talk dissects the watch industry like a cultural pathologist, examining where legacy has become liability. This isn’t about throwing stones. it’s about asking the questions insiders won’t. What are we afraid to let go of? Who are we failing to speak to? And why does progress feel like a threat rather than a goal?
For decades, the watch world has been telling the same story: heritage, craftsmanship, legacy. But what if that story no longer sells? This keynote pulls back the curtain on an industry long immune to critique. With the fresh perspective of an outsider and watch veteran, we investigate the cultural blind spots, stale strategies, and missed opportunities that keep horology speaking to the same audience. Is the problem taste, relevance, or risk aversion? And what would it take to make watchmaking truly modern not just cosmetically so?
Speakers:
François-Henry Bennahmias, CEO, The Honourable Merchants Group
Jason Bevan, Former Head of Creative Development EMEA, Warner Bros. Pictures International Founder, Content Creator Studios
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