I AM THE PREMIÈRE WATCH


In 1987, CHANEL presented its first watch creation, the Première watch, designed for women by its Artistic Director Jacques Helleu. Choosing the octagonal shape of the stopper of the N°5 perfume bottle for its case and dressing it in black lacquer and borrowing the interlaced leather and chain strap of the iconic quilted bag for its bracelet, the Première surprised the watchmaking world that until then had been governed by masculine codes.

In 2022, CHANEL brings the Première watch back to light in a version subtly revisited by Arnaud Chastaingt, Director of the Watchmaking Creation Studio.

Discover the new PREMIÈRE ORIGINAL EDITION watch.

Learn more on https://www.chanel.com/-Je_Suis_Premiere_YT_2022

#CHANELPremiere #CHANELWatches

➺ For more videos, subscribe to our channel:
https://www.youtube.com/channel/UCclHSnngVTZK7LEOQAzcg1w

Go to our website: https://www.chanel.com/

► Find us also on:
http://instagram.com/chanelofficial
http://instagram.com/chanel.beauty
http://www.twitter.com/chanel
http://www.facebook.com/chanel
#PREMIÈRE #WATCH

Latest

Heesen YN 21872 Project Ananda

Ananda means bliss, a fitting name for this 72-metre Steel Smart Custom design, conceived to deliver the ultimate yachting experience for owner and guests...

Perfection. In the moment with #MeghannFahy #BeYourOwnBOSS

Discover the collection at https://on.boss.com/SU26/BrandCampaign Follow BOSS on Instagram: http://www.instagram.com/boss TikTok: https://www.tiktok.com/@boss Facebook: http://www.facebook.com/hugoboss Pinterest: http://www.pinterest.com/hugoboss #Perfection #moment #MeghannFahy #BeYourOwnBOSS

Livorno, 2019.The Giga Season.

Livorno, 2019. The Giga Season. M/Y Lana, M/Y Luminosity, M/Y Ije. Three gigayachts, over 100 metres each, built simultaneously in less than three years. A defining moment for...

J12. Sensory icon — CHANEL Watches

As the first unisex sports watch by CHANEL, the J12 has revolutionized the world of watchmaking, asserting itself as a 21st-century icon from the...

Van Cleef & Arpels’ poetic vision of time | A tender courtship unfolds by the water 🕊️

Soft ripples spread across the basin of the Fontaine aux Oiseaux automaton as a dragonfly rises into the air. Adorned with sapphires, emeralds, garnets...