‘In Perpetual Motion’ | Kim Woo-Bin x Jaeger-LeCoultre

Unveiling ‘In Perpetual Motion’, a new capsule video starring Ambassador Kim Woo-Bin to mark the launch of the new Polaris Perpetual Calendar. Kim Woo-Bin narrates an evocative text that reflects on concepts of perpetual movement and action – the eternal cycles and ever-changing sense of time, as expressed by the natural world. The new timepiece, true to La Grande Maison’s guiding philosophy of marrying tradition and modernity, is elegantly enhanced by a graduated blue dial that suggests the transition from day to night – a subtle reminder of the connection between celestial phenomena and time measurement.

Discover the Polaris Perpetual Calendar: bit.ly/PolarisQP

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