BUGATTI – A New Era: Design Philosophy


In the second episode of the storied marque’s ‘A New Era’ docuseries, Director of Design, Frank Heyl, explores how the timeless form of the BUGATTI TOURBILLON is shaped by the pursuit of speed and the incomparable emotion of experiencing a BUGATTI in this exciting new chapter.

BUGATTI’s Director of Design delves into the thrill and challenge of crafting a fresh incarnation of quintessential BUGATTI design philosophy.

“With over 115 years of history, there is a rich legacy of design DNA that we can reference. We have a guiding line emphasizing what defines a BUGATTI. What we need to take into account is this: form always follows performance.”

#BUGATTI #BUGATTITourbillon #TOURBILLON #PourLÉternité

WLTP: bugatti.link/consumption
#BUGATTI #Era #Design #Philosophy

Latest

Giorgio Armani – 2026 Spring/Summer Advertising Campaign ft. Hu Ge

THE LATEST GIORGIO ARMANI SS26 COLLECTION CAMPAIGN, FILMED INSIDE MR. ARMANI’S HOME ON VIA BORGONUOVO, FEATURES HU GE. Global brand ambassador Hu Ge is portrayed...

A style update for Melbourne’s blue courts | BOSS x AO

When sports icons meet style icons. BOSS is coming to Melbourne’s blue courts in 2027 as the new Official Lifestyle Outfitter of the Australian...

High Summer 2026

A celebration of swimming and the everyday pleasures of life in the sun. Starring British actors Simone Ashley and Tom Blyth, alongside models Alva...

Akon Changkou for COCO CRUSH – CHANEL Fine Jewelry

#Akon #Changkou #COCO #CRUSH #CHANEL #Fine #Jewelry

This is Your Road Trip Reset

Because sometimes the best part of the trip is finally getting out of the car.📍Hyatt Studios Huntsville #Road #Trip #Reset