The new campaign film for Spring/Summer 2021 | BOSS


Watch our campaign film, directed by Baron&Baron, as our next-generation cast leads the way into Spring/Summer 2021, wearing the latest BOSS collection. Discover easygoing silhouettes, modern tailoring, and unexpected details, reflecting a fresh new mood for the season #BOSSgenerations #ThisIsBOSS

Discover more: https://on.boss.com/BOSS_generations

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Texts or camera roll? Home-race hero #FernandoAlonso and #LanceStroll deliberate #BeYourOwnBOSS

Discover the collection at https://on.boss.com/BOSS_x_Aston_Martin Follow BOSS on Instagram: http://www.instagram.com/boss TikTok: https://www.tiktok.com/@boss Facebook: http://www.facebook.com/hugoboss Pinterest: http://www.pinterest.com/hugoboss #Texts #camera #roll #Homerace #hero #FernandoAlonso #LanceStroll #deliberate #BeYourOwnBOSS

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