Creating a multi-sensory perfume experience like never before, Bulgari will debut the groundbreaking Scentsorial project in early 2023. As guests enter the space connected to wearable devices, their brainwaves, micro-movements, and heartbeats are measured as they begin a journey into the world of fragrance. Using this data to encapsulate the emotions and reactions of every guest, each device produces a personalized artwork for each visitor — as unique and precious as the brand’s olfactory jewels.
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