Season 4: The TAG Heuer Formula 1 | In this episode, we race through the decades — from the acquisition of TAG Heuer by the LVMH Group in 2000 to a range of new design iterations and collaborations that saw the Formula 1 collection go from strength to strength.
Image: TAG Heuer Formula 1, Reference CAH1113.BA0850
Show notes:
0:39 LVMH: A new vision for the future
1:59 Repositioning the brand
2:53 New challenges
3:32 2004: The Formula 1 collection returns
5:00 2007: upgrading the collection
5:48 2010: rebooting the collection
6:28 A range of collaborations
7:16 TAG Heuer x Kith
7:36 The future of the Formula 1 collection
#race #decades