Panerai opens its first boutique in Zurich, at number 25 in the renowned Bahnhofstrasse, in the heart of the city.
The new boutique has two display windows facing into the city’s most exclusive street, incorporating the identity of the brand in a timeless design. The lounge’s design and materials reflect the philosophy and history of the brand, with clear references to the Panerai’s Florentine origins and its links with the world of the sea.
By opening a store in the country’s most important international tourist destination, Panerai is reinforcing its presence in Switzerland.
For the occasion, Panerai is launching a special edition of the Luminor Due – 42mm, the thinner and most versatile of Panerai creation. Produced in an edition of only 100 pieces, this watch will be available exclusively in the Zurich and Lucerne boutique. The lion engraved on the back is inspired by the two Swiss cities recalling at the same time Zurich city’s crest symbol and the Lion Monument of Lucerne.
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