Is luxury still defined by craftsmanship and cost or has it become a game of algorithms and hype? When a drop on Instagram generates more traction than years of artisanal tradition, something fundamental has shifted. This panel unpacks the new drivers of desire in a world where culture moves faster than legacy. Has luxury lost its meaning, or simply changed its face? We ask: who’s shaping the future of luxury and what happens to the old guard when taste goes viral?
Speakers:
Robin Swithinbank, Journalist, author and host of The Luxury Society Podcast
George Bamford, Founder, Bamford Watch Department
Misha Daud, Harpers Bazaar Arabia watch & jewellery columnist and Founder, @Watchfashionista
Richard Benc, Founder & Creative Director, Studio Underd0g
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