“Be yourself. Believe in yourself. Break the rules.” — the pulsing spirit of the Fall Winter 2025 collection, embodying the House’s enduring belief. Brought to life by Donatella Versace, and a formidable family of close collaborators and friends, in a campaign celebrating freedom and fearless self-expression. Together, a union of transcendent forces, fortified by their unwavering conviction and strength.
“The energy on this campaign was extraordinary. It was all about friendship, loyalty, and love. These images were created to celebrate the soul of the Versace woman. Her strength, her spirit, her attitude, and her heart. Every collection is a story, and this campaign is the story of Versace. Inspiring the present and anticipating the future.”
— Donatella Versace
Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mica Argañaraz, Anok Yai, Mila Van Eeten, and Jacqui Hooper.
Stood tall, in a powerful dialogue between FW25 and archival dresses—iconic, definitively Versace silhouettes, formed of the House’s signature metallic mesh. Sinuous and sculpted, like liquid gold, casting light on Versace’s rule-breaking sensuality and innovation. A deep synergy with the new V-emblem, forged from metal, decorating the newly launched Virtus bag. A rounded, semi-circular top-handle style, speaking to Versace’s inherent tensions; embodying the Versace woman’s unyielding embracing of hard and soft.
The campaign, captured by long-standing collaborators Mert and Marcus, is a definitive culmination of Donatella Versace’s unparalleled vision, reaffirming the indelible legacy of the House while igniting the path forward. It stands as a proud celebration of Versace’s uncompromising spirit, empowering unapologetic self-expression on the cusp of an exhilarating new chapter.
Chief Creative Officer: Donatella Versace
Photographers & Directors: Mert & Marcus
Stylist: Jacob K
Makeup Artist: Lucia Pieroni
Hair Stylist: Paul Hanlon
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