VC&A brought its Parisian finesse to town with the immersive “Poetry of Time” exhibition at DWW.


“Van Cleef & Arpels brought its Parisian finesse to town with the immersive “Poetry of Time” exhibition at the 6th edition of Dubai Watch Week, unveiling some of its stunning timepieces. The Maison led Dubai’s watch afficionados on a journey of imaginative artistry and haute horology with collections like Pont des Amoureux and Heures Florales. The Heures Florales watches created quite a buzz with their floral magnificence and intricate mechanics that are still being talked about among Dubai’s horological circles.

With Lady Arpels Heures Florales and Lady Arpels Heures Florales Cerisier, the Maison brought a florist’s dream to life. These timepieces transcend mere functionality, offering a captivating spectacle of blooming flowers to mark the passage of time. Telling time is turned into a delightful ritual as the wearer takes a pause to enjoy the moment as delicate flowers open, counting the number of flowers in bloom. Adorned with hand-painted butterflies, golden branches, diamonds, and gems set in mother-of-pearl, it’s a botanical ballet on the wrist.
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