Unveiling the 1931 Polo Club | Jaeger-LeCoultre


Celebrating the origins of the Reverso, the 1931 Polo Club pays tribute to the world of polo that inspired its creation and captures the spirit of its time. The decade that culminated in the birth of this unique timepiece was an age of unprecedented economic boom and technological innovation; a period of radical social and cultural change that gave birth to new fashions in clothing and music, and generated an entirely new aesthetic movement: Art Deco. It was a time when sport evolved from athletic activity into leisure pursuit, and sporting clubs became a hub of social life all over the world. It was in this milieu that, in India during the British Raj of 1858-1947, a challenge was set by polo-playing military officers to create a watch that could withstand the rigours of the polo field. The Reverso was the answer – a unique solution to a practical need, which today stands as an icon of Art Deco design.

Icons are not born, they are made: https://bit.ly/1931PoloClub

#JaegerLeCoultre #1931PoloClub #Reverso #WatchesAndWonders2025
#Unveiling #Polo #Club #JaegerLeCoultre

Latest

Step inside “The House of Wonders” in Shanghai / AUDEMARS PIGUET

We are thrilled to unveil our 150-year anniversary brand exhibition, “The House of Wonders”, now in Shanghai. Conceived as a gateway to Le Brassus, the...

BECKHAM x BOSS | A new collection

BECKHAM x BOSS. A collection of timeless and elevated statement pieces, inspired by David’s own wardrobe. Shop your sophisticated summer style today #BeYourOwnBOSS Discover the...

Summer on Riva Terrace | Four Seasons Hotel Minneapolis

Welcome to Riva Terrace, your Costal Italian escape in the heart of Minneapolis. Located on the fourth-floor rooftop of Four Seasons Hotel Minneapolis, Riva...

Fashion’s Untold Stories: Amanda Harlech, Andrew Bolton & Tim Blanks

Amanda Harlech, creative consultant, writer, and long-time collaborator of John Galliano and Karl Lagerfeld, connects with Andrew Bolton, the Wendy Yu Curator in Charge at...

Lose Control

Provided to YouTube by Virgin Music Group Lose Control · Sunseekers · SIQUE Lose Control ℗ 2024 SIQUE Records Released on: 2024-01-19 Composer, Writer: Julian Bunetta Composer, Writer: Joshua Coleman Composer,...