Jaeger-LeCoultre features the talents of Global Ambassador Lenny Kravitz in ‘The Watchmaker of Watchmakers’, the new campaign giving an homage to the work that is done when nobody is watching; the years of practice it takes to perfect a gesture, a movement, a song, a word spoken to camera. In this short film that anchors the campaign, Lenny performs against a minimal backdrop, focusing the attention on the artist. The interweaving of his story builds into a powerful message about the unseen work that makes his creativity appear so effortless – a natural analogy to the art and craft of watchmaking.
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