Jaeger-LeCoultre features the talents of Global Ambassador Kim Woo-Bin in The Watchmaker of Watchmakers, the Manifesto that reflects on the true source of success – an homage to the work that is done when nobody is watching; the years of practice it takes to perfect a gesture, a movement, a timepiece. Celebrating the values of patience, hard work and dedication to excellence – the values that have guided La Grande Maison throughout its 190 years of history, the narrative builds into a powerful message about the unseen work that makes his creativity appear so effortless – a natural analogy to the art and craft of watchmaking.
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