From its earliest days, Rolex has pursued perpetual excellence, which applies to all its endeavours including a commitment to a Perpetual Planet over many decades. The company supports those devising solutions that will restore balance to our ecosystems as part of its Perpetual Planet Initiative. All of the individuals and organizations highlighted in this film, or those associated with the brand through long-standing partnerships, have stories that draw attention to the Earth’s fragility and demonstrate how they are helping to protect the environment. As oceanographer Sylvia Earle says: “It is our obligation to save our planet for future generations”. Discover more https://on.rolex.com/4c2gD6l
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