Evoking the brightness of the eyes characteristic of the enamored, the Gucci Lovelight collection is an expression of adoration. To unveil the romantic sentiment, the campaign portrays a group of friends in a carousel of quotidian moments. Interspersed through the narrative is a series of glances that are both light-hearted and meaningful. As the gazes of two of the protagonists continue to meet, an encounter proves inevitable.
Creative Director: Alessandro Michele
Art Directors: Lolita Jacobs and Jean-Baptiste Talbourdet Napoleone
Video Director: Gregoire Dyer
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