The Gucci Aria Advertising Campaign


Presenting the new Gucci Aria campaign, envisioned by Alessandro Michele as an exploration of the Ontology of Desire. Set in the secretive and seductive atmosphere of a hotel, the choice of location speaks to the place where it all began The Savoy Hotel in London where founder Guccio Gucci worked as a liftboy in his youth. Featured in the campaign, shot by Mert Alas and Marcus Piggott, are band Måneskin and model Kristen McMenamy. Creative director Alessandro Michele, art director Christopher Simmonds.
Music:

‘I WANT YOU’
(Leon Ware, Arthur Ross)
© 1974 Almo Music Corp./ Jobete Music Co., Inc.
Licensed by Universal Music Publishing Ricordi Srl.
Artist: Madonna, Massive Attack
℗ 1995 Universal Music Italia Srl
#Gucci #Aria #Advertising #Campaign

Latest

Which look is your favorite? Discover more with #PiaJauncey on our YouTube channel #BeYourOwnBOSS

Discover the collection at https://on.boss.com/Womenswear/_Fall25 Follow BOSS on Instagram: http://www.instagram.com/boss TikTok: https://www.tiktok.com/@boss Facebook: http://www.facebook.com/hugoboss Pinterest: http://www.pinterest.com/hugoboss #favorite #Discover #PiaJauncey #YouTube #channel #BeYourOwnBOSS

Experience All of Georgetown’s Charms at Four Seasons Washington D.C.

D.C. like you’ve never seen. Meet the capital’s sophisticated side, where world-class service meets classic Americana. Explore more from Four Seasons Hotel Washington, DC: Official Site:...

In the Library with Rebecca Armstrong — CHANEL les Rendez-vous littéraires rue Cambon

Actress and House ambassador Rebecca Armstrong shares the books she carries everywhere with her and that accompany her throughout her life. As a spontaneous...

Come, Meet The Goa You, at Alila Diwa Goa.

Discover a sanctuary of green expanses, rich Goan culture, and flavourful cuisines. #Meet #Goa #Alila #Diwa #Goa

Rose des Vents’ Story by Victoire de Castellane

Join Victoire de Castellane as she reflects on ten years of the Rose des Vents jewelry collection. The Artistic Director of Dior Joaillerie reveals...