The Golden Ratio | Jaeger-LeCoultre


In 2023, Jaeger-LeCoultre celebrates the unique formula that governs the timeless design of the Reverso. Known today as the Golden Ratio, it is a common denominator for beauty and harmony shared by the natural world and man-made masterpieces. In watchmaking, Jaeger-LeCoultre’s Reverso expresses this principle with utmost eloquence. Created in 1931 at the height of the Art Deco artistic movement, which emphasised geometric patterns, rectilinear shapes and clean lines, the original design of Reverso was governed by the Golden Ratio. While many variations of the Reverso case have been presented over the nine decades since then, the original proportions have remained as an anchor for the collection and the Golden Ratio continues to define the Reverso’s design today.

Learn more about the Golden Ratio: https://bit.ly/TheGoldenRatio_

#JaegerLeCoultre #TheGoldenRatio #WatchesAndWonders2023
#Golden #Ratio #JaegerLeCoultre

Latest

Emporio Armani – 2025 Fall/Winter – Optical Eyewear Advertising Campaign (10″)

#Emporio #Armani #FallWinter #Optical #Eyewear #Advertising #Campaign

Be the Next BOSS | Fall/Winter 2025 Global Campaign featuring Taylor Fritz

Tennis champion and ever-rising BOSS #TaylorFritz understands how everything that amounts to your becoming lies in the heart of what you carry within. Have...

Distinct as the District Itself | Four Seasons Washington D.C.

D.C. like you’ve never seen. Meet the capital’s sophisticated side, where world-class service meets classic Americana. Book your stay: https://www.fourseasons.com/washington/ #Distinct #District #Seasons #Washington...

Tiffany & Co.—The New Bird on a Rock Collection

Discover a luminous new fine jewelry collection inspired by the House’s most emblematic creation: the Bird on a Rock brooch. Featuring diamond birds in...

Owning and Operating with Hyatt: Insights from Leaders & Owners

Discover what makes Hyatt the right choice for hotel ownership and franchising. In this extended video, Hyatt executives and real owners share their perspectives...