“I want to build a brand where people with melanin-rich skin get the focus they deserve.” – Dr. Lorraine Beraho
Lorraine is one of our inspiring entrepreneurs in The Founders Initiative – a programme by APX and Porsche that supports the next generation of dreamers and doers.
Being exposed to different cultures and making frequent visits to Africa from a young age, she quickly noticed the differences in the beauty routines and ingredients black women were applying to their skin. Using natural oils grown in the region of their ancestors, Lorraine was inspired to start mixing creams and cleansers of her own. After successfully using her creations and experiencing a visible change in the healthy shine of her skin, she strived to create a better experience for melanin-rich skin on the Western skincare market. Her independent brand, GlowRx, focusses on natural products for darker skin tones, which remain little more than an afterthought to the cosmetic industry today.
Nominated by industry champion Janeya Griffin, Lorraine’s background as a physician and her ambition to diversify a previously overlooked segment on an ever-expanding market is what made her stand out. As part of The Founders Initiative, she and other inspiring founders are prepared to take their business to the next level.
Find out more about The Founders Initiative:
The APX X Porsche TFI Medium blog: https://porsche.click/TheFoundersInitiative_YT
Lorraine on LinkedIn: https://porsche.click/Lorraine_LinkedIn
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