From unveiling the TAG Heuer pit lane clock at the season opener in Melbourne, to taking over Monaco as Official Title Partner, to lighting up the Vegas skyline on the Sphere, this season proved that TAG Heuer’s presence extends far beyond the track.
As the Official Timekeeper of Formula 1®, we didn’t just mark the seconds, we set the tempo of an unforgettable season. Precision unlocked possibility, performance sparked emotion, and the rhythm of the year took on a whole new pulse.
2025 made one thing clear: our comeback wasn’t just symbolic. It was an unstoppable force — fueled by tenacity, defined by determination, and powered by the momentum of making every moment count.
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