Serpenti takes over Madrid for its 75th anniversary.


Celebrating 75 years of Serpenti, Bulgari takes over Madrid. From the Thyssen-Bornemisza National Museum with two exhibitions. Journey from Serpenti’s rich history to its present and future allure as you travel from the Rodin room to Refik Anadol’s cutting-edge Serpenti AI installation. Around Madrid, exciting exhibitions pop up at our El Corte Inglés concession, and our boutique at Ortega y Gasset. Finally, a bold billboard at Calle Alcala and Calle Gran Via honors our emblem of empowerment.

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