Rolex makes a lasting contribution to global culture through the Perpetual Arts Initiative, a broad portfolio embracing music, architecture, cinema and the Rolex mentoring programme. As part of the brand’s commitment to artistic excellence, it supports Musica, the series broadcast by European television network Euronews that transports viewers into the world of music. This episode sets out to uncover the secret behind the Vienna Philharmonic’s unique sound – velvet, rich and utterly distinctive. Musica goes in search of clues, quizzing musicians from the internationally acclaimed orchestra. Discover more https://bit.ly/3Nyuvwb
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