At the US Open, power plays at full volume. For two weeks, the Flushing Meadows tennis complex fills with the roar of hundreds of thousands of spectators who come not just to watch, but to bear witness, as the world’s boldest players come to test their mettle and turn on the magic. Despite exhaustion, no matter the conditions. Here the energy never dips. Every element of the game makes a racket. And neither players nor fans show any signs of slowing down.
REACH FOR THE CROWN.
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Rolex’s long-standing relationship with tennis dates back more than 40 years, to 1978, when it became the Official Timekeeper of The Championships, Wimbledon. Its support for the game extends to all four Grand Slam® tournaments – the Australian Open, Roland-Garros, Wimbledon and the US Open – and other high-status events, notably the ATP Masters 1000 as well as the season-ending Nitto ATP Finals and WTA Finals. The brand is also a key partner at leading team competitions, the Laver Cup and Davis Cup Finals. The Rolex family of Testimonees includes legends of the sport such as Rod Laver, Björn Borg, Chris Evert and Roger Federer, along with today’s champions, including Iga Świątek and Carlos Alcaraz, and the next generation of stars, among them Coco Gauff and Jannik Sinner. Rolex’s contribution to excellence in tennis is based on a rich heritage of continuously championing supreme performance and innovation while respecting the sport’s finest traditions.
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