The Open. The world’s oldest golf championship. More than a return to its origins, this major takes the greatest players back to the game’s essence, played on windswept links and rugged terrain. On this course, history looms large. Weather rewrites the odds. And resilience prevails. More than 200,000 spectators follow each move, step by step, over four mesmerising rounds on hallowed links ground. This is golf at its purest. Instinctive, unpredictable, exalted. Fair to say, it’s no walk in the park. But neither is a legacy worth swinging for.
REACH FOR THE CROWN.
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Rolex is committed to the permanent quest for excellence in all its endeavours and has been a long-term supporter of golf in its pursuit of the same. The brand’s enduring relationship with the sport began more than 50 years ago, in 1967, when Arnold Palmer, joined by Jack Nicklaus and Gary Player, became the brand’s first golfing Testimonees. Known together as The Big Three, these legendary players changed the face of golf forever, and their partnership with Rolex marked the beginning of a relationship based on the shared commitment to continuous improvement and unwavering precision. Since then, the affiliation has grown and flourished, permeating every level of the game worldwide. From elite players and golf legends to all the game’s Major championships, where success represents the pinnacle of achievement in the sport, as well as the foremost professional tours and worldwide amateur championships, Rolex is ever-present. In 2021 Rolex further deepened its support by becoming a Worldwide Partner of The Ryder Cup, to act as Official Timekeeper at every iteration of the sport’s pre-eminent team competition. The Swiss manufacturer’s support for the game is built on a strong sense of integrity and respect for tradition that promote the continuity of expertise and transfer of knowledge, and an understanding of the importance of investing in the sport’s development for future generations.
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