Maybe it is the way the court sensors catch each bounce before you do. Or how the legendary grass courts are intentionally made tougher, year on year. Here, heritage is constantly upgraded. Technology advanced. Grass meticulously tended and perfected. Revered by the greats of every generation, past, present and, no doubt, those to come. That is what happens when tradition becomes a moving standard. Because the only way to keep up with it, is to shape it. The Championships, Wimbledon, begins on 30 June.
REACH FOR THE CROWN.
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Rolex’s long-standing relationship with tennis dates back more than 40 years, to 1978, when it became the Official Timekeeper of The Championships, Wimbledon. Its support for the game extends to all four Grand Slam® tournaments – the Australian Open, Roland-Garros, Wimbledon and the US Open – and other high-status events, notably the ATP Masters 1000 as well as the season-ending Nitto ATP Finals and WTA Finals. The brand is also a key partner at leading team competitions, the Laver Cup and Davis Cup Finals. The Rolex family of Testimonees includes legends of the sport such as Rod Laver, Björn Borg, Chris Evert and Roger Federer, along with today’s champions, including Iga Świątek and Carlos Alcaraz, and the next generation of stars, among them Coco Gauff and Jannik Sinner. Rolex’s contribution to excellence in tennis is based on a rich heritage of continuously championing supreme performance and innovation while respecting the sport’s finest traditions.
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