Rolex & The Championships, Wimbledon – A moving tradition


Maybe it is the way the court sensors catch each bounce before you do. Or how the legendary grass courts are intentionally made tougher, year on year. Here, heritage is constantly upgraded. Technology advanced. Grass meticulously tended and perfected. Revered by the greats of every generation, past, present and, no doubt, those to come. That is what happens when tradition becomes a moving standard. Because the only way to keep up with it, is to shape it. The Championships, Wimbledon, begins on 30 June.
REACH FOR THE CROWN.
#Rolex #Wimbledon #Reachforthecrown
#Rolex #Championships #Wimbledon #moving #tradition

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