The Rolex Swan Cup is one of sailing’s most revered and distinct regattas. The 1984 edition marked the beginning of Rolex’s remarkable relationship with the Yacht Club Costa Smeralda (YCCS). It was also notable for the coming together of the Swiss watchmaker and the Finnish shipyard, Nautor Swan, two brands synonymous with excellence, innovation and elegance. This three-way partnership thrives on protagonists bound by an indefatigable passion for yachting and the sea. In 2024, the Rolex Swan Cup celebrates 40 years of this exceptional union from 15 to 21 September. A diverse array of Swan yachts will grace the emerald waters and rocky outcrops of Sardinia’s Maddalena archipelago and seek to claim much coveted class victories. The event provides a compelling showcase for a rich variety of Swan designs which all carry the marque’s proud hallmarks: high performance, timelessness, technical proficiency and durability. Alongside intense action on the water, the regatta is renowned for its unique spirit of camaraderie, fair play and a sense of belonging. Discover more https://on.rolex.org/4g1DvGc
Rolex has always associated with activities driven by passion, excellence, precision and team spirit. The Swiss watchmaker naturally gravitated towards the elite world of yachting six decades ago and the brand’s enduring partnership now encompasses the most prestigious clubs, races and regattas, as well as towering figures in the sport, including ground-breaking round-the-world yachtsman Sir Francis Chichester and the most successful Olympic sailor of all time, Sir Ben Ainslie. Today, Rolex is Title Sponsor of 15 major international events – from leading offshore races such as the annual Rolex Sydney Hobart Yacht Race and the biennial Rolex Fastnet Race, to grand prix competition at the Rolex TP52 World Championship and spectacular gatherings at the Maxi Yacht Rolex Cup and the Rolex Swan Cup. It also supports the exciting SailGP global championship in which national teams race identical supercharged F50 catamarans on some of the world’s most famous harbours. Rolex’s partnerships with the Cruising Yacht Club of Australia, New York Yacht Club, Royal Ocean Racing Club, Royal Yacht Squadron and Yacht Club Costa Smeralda, among others, are the foundation of its enduring relationship with this dynamic sport.
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