Rolex Swan Cup 2024 – An enduring appeal

The 22nd edition of the Rolex Swan Cup has delivered exceptional racing across three days of competition characterized by varied conditions. A fleet in excess of a hundred Swan yachts have provided a typically graceful spectacle on racecourses held on the majestic Costa Smeralda. Two days of scheduled racing remain concluding with the final prizegiving to be held on Saturday 21 September. The 2024 Rolex Cup marks the 40th anniversary of the partnership between Rolex and the Yacht Club Costa Smeralda. Dating back to the 1984 edition of the regatta, it also marked the beginning of the partnership between the Swiss watchmaker and the Finnish shipyard, Nautor Swan. Discover more https://on.rolex.com/3VskKQL

Rolex has always associated with activities driven by passion, excellence, precision and team spirit. The Swiss watchmaker naturally gravitated towards the elite world of yachting six decades ago and the brand’s enduring partnership now encompasses the most prestigious clubs, races and regattas, as well as towering figures in the sport, including ground-breaking round-the-world yachtsman Sir Francis Chichester and the most successful Olympic sailor of all time, Sir Ben Ainslie. Today, Rolex is Title Sponsor of 15 major international events – from leading offshore races such as the annual Rolex Sydney Hobart Yacht Race and the biennial Rolex Fastnet Race, to grand prix competition at the Rolex TP52 World Championship and spectacular gatherings at the Maxi Yacht Rolex Cup and the Rolex Swan Cup. It also supports the exciting SailGP global championship in which national teams race identical supercharged F50 catamarans on some of the world’s most famous harbours. Rolex’s partnerships with the Cruising Yacht Club of Australia, New York Yacht Club, Royal Ocean Racing Club, Royal Yacht Squadron and Yacht Club Costa Smeralda, among others, are the foundation of its enduring relationship with this dynamic sport.
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