The first Grand Slam® tournament of the year, the Australian Open offers great hope for the coming season. Established champions and aspiring talent alike are given an opportunity to embrace new challenges as they embark on another year-long campaign that will criss-cross the globe. But first they must tackle Melbourne’s summer heat, and strive for excellence at an event as tough, spectacular and thrilling as the land on which it is played. As part of its long-standing relationship with the sport, Rolex has been Associate Sponsor and Official Timekeeper of the Australian Open since 2008. Discover more https://on.rolex.com/46LV1Zk
Rolex’s long-standing relationship with tennis dates back more than 40 years, to 1978, when it became the Official Timekeeper of The Championships, Wimbledon. Its support for the game extends to all four Grand Slam® tournaments – the Australian Open, Roland-Garros, Wimbledon and the US Open – and other high-status events, notably the ATP Masters 1000 as well as the season-ending Nitto ATP Finals and WTA Finals. The brand is also a key partner at leading team competitions, the Laver Cup and Davis Cup Finals. The Rolex family of Testimonees includes legends of the sport such as Rod Laver, Björn Borg, Chris Evert and Roger Federer, along with today’s champions, including Iga Świątek and Carlos Alcaraz, and the next generation of stars, among them Coco Gauff and Jannik Sinner. Rolex’s contribution to excellence in tennis is based on a rich heritage of continuously championing supreme performance and innovation while respecting the sport’s finest traditions.
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