At the Australian Open, the year’s first Grand Slam® tournament, the world’s best tennis players strive to make a successful start to the season as part of their quest for constant improvement and lasting excellence. Played in Melbourne’s summer heat, the event embodies the hopes and promises of a new campaign while also presenting the opportunity to embrace unprecedented challenges. Discover more https://on.rolex.com/33K6Jsy
Rolex’s long-standing relationship with tennis dates back more than 40 years, to 1978, when it became the Official Timekeeper of The Championships, Wimbledon. Its support for the game now extends to all four Grand Slam® tournaments – the Australian Open, Roland-Garros, Wimbledon and the US Open – as well as legends of the sport such as Rod Laver, Chris Evert and Swiss phenomenon Roger Federer, along with today’s champions, including Garbiñe Muguruza and Dominic Thiem, and the next generation of stars, notably Bianca Andreescu and Stefanos Tsitsipas. The brand is a key partner at leading team events, the Davis Cup, the Laver Cup and the ATP Cup, and of the organizations that govern the professional game worldwide. Rolex’s contribution to excellence in tennis is based on a rich heritage of continuously championing supreme performance and innovation while respecting the sport’s finest traditions.
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