Robustness by Rolex – For wearer and for worse

Developing a robust and reliable watch means testing it against all possible shocks. At Rolex, we work tirelessly to meet the needs of those we affectionately call ‘the worst wearer’. To do so we can use a robot that reproduces the gamut of human arm gestures and movements, from the extraordinary to the everyday. The difference is this robot does so at inhuman speeds. Only then do we ensure the superlative performance of each watch, regardless of the shakes and shocks. Whatever you choose, wherever you go, your Rolex will follow. Discover more https://on.rolex.com/3qkvir4
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