To celebrate this week’s Chinese premiere of our documentary “Very Ralph,” #RalphLauren presented a magic light show of unprecedented scale across the Bund in Shanghai.
With a drone display that spanned the size of a football field, emblems like our Polo Pony and the #RL888 painted the sky in a feat of innovation and Ralph Lauren heritage.
Watch #VeryRalph, now streaming on Tencent Video in mainland China and HBO in the US.
ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of luxury lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a wide range of products, brands, distribution channels, and international markets. The Company’s brand names – which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps, among others – constitute one of the world’s most widely recognized families of consumer brands.
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