[Piaget Saga] – Maison of Extraleganza

In 1959 Piaget unveils its first store in Geneva. It is not a boutique, it is a salon. A concept that merges fine watchmaking and fine jewellery: the precision and mastery of one igniting the artistry of the other.​

The house favours creative freedom by taking a drawing – not from a gemstone – as a starting point for a piece of fine jewellery.​

In 1963, it causes a sensation by launching the first watches featuring ornamental stones. Time is now told through malachite, tiger’s eye, coral, a new flamboyance that is distinctly Piaget.​

In 1969, it gave birth to the 21st Century Collection, made uniquely of cuff watches and swinging sautoirs in textured gold and ornamental stones.​

Over the years, Piaget has invented a style, one of distinctive elegance and refined extravagance.​

Creativity is all.​

This is Piaget. ​

This is the Maison of Extraleganza.​

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@loicprigent ​

@Matter.of.fact​

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