In 1959 Piaget unveils its first store in Geneva. It is not a boutique, it is a salon. A concept that merges fine watchmaking and fine jewellery: the precision and mastery of one igniting the artistry of the other.
The house favours creative freedom by taking a drawing – not from a gemstone – as a starting point for a piece of fine jewellery.
In 1963, it causes a sensation by launching the first watches featuring ornamental stones. Time is now told through malachite, tiger’s eye, coral, a new flamboyance that is distinctly Piaget.
In 1969, it gave birth to the 21st Century Collection, made uniquely of cuff watches and swinging sautoirs in textured gold and ornamental stones.
Over the years, Piaget has invented a style, one of distinctive elegance and refined extravagance.
Creativity is all.
This is Piaget.
This is the Maison of Extraleganza.
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