What makes something luxury in this ephemeral day and age? Horology Forum discusses the evolution of luxury and how it has expanded from scarcity and exclusivity to include storytelling and culture. Trickling from music, fashion and alternative democratized investment schemes such as Crypto, the luxury watch industry has witnessed a shift towards hype and streetculture, puppeteered by the perceived values of millennials and Gen-Zs.
Watch the full panel on our Youtube channel and hear from Rebecca Ross from Christie’s, Jian DeLeon from Nordstrom, the sartorial Mark Cho from The Armoury, and Gabe Reilly from The Collective.
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