The greatest athletes and everyday champions don’t just train their bodies - they master their mindset. Enter the BOSS ZONE: where relentless focus meets...
We are proud to present the third chapter in our collaboration with tattoo artist Dr. Woo: Excalibur Monotourbillon Dr. Woo – Episode III.
This limited...
The house of Dior wishes to express its deepest gratitude to Maria Grazia Chiuri following a wonderful collaboration as Creative Director of women’s collections...
Uniquely monochromatic and unmistakably Panerai, the new green-dial Radiomir models offer a fresh take on one of our most dynamic timepieces. Available in four distinctive interpretations—each with changeable strap options—these matte-green watches convey strength, style,...
The Minute Repeater Carillon is an entirely mechanical system of great complexity which chimes the hours, ten-minute periods and minutes on demand.
These various indications are obtained by means of three hammers striking three different...
Launched in Cagliari’s Molo Ichnusa, where the Luna Rossa Prada Pirelli team is based, it will represent Italy in the challenge for the world’s oldest sailing trophy.
Marking the ceremony on the wrists of skipper Max...
A gleaming addition to the Submersible collection.
There’s a new gold standard in watch-making: the just-released Submersible 42MM in Goldtech™.
A confluence of style, sophistication, and strength, this radiant timepiece is the paradigm of modern luxury.
Unlike...
On the 25th of September, the Italian luxury watchmaker Panerai has successfully carried out the second of the three exclusive experiences conceived for VIP clients and revealed during the last SIHH in Geneva.
This time the...
With their new Submersible Marina Militare Carbotech™ watches on their wrists, the 33 clients joined the Comsubin, members of the Italian Navy special forces, for a two-days experience.
The Italian Navy unit’s coat-of-arms features a...
The Chinese Olympic freestyle swimming champion and world record holder Sun Yang is Panerai’s latest brand ambassador for China.
Having won the 200m and 400m freestyle at the 18th FINA World Championships in Gwanggu earlier this...
Panerai presents two new references as a tribute to the cricketing icon and Indian brand ambassador Mahendra Singh Dhoni. A celebration of a living legend.
A remarkable athlete and a true gentleman both on...
Developed by Panerai Creative Director Alvaro Maggini this new design concept will allow Flannels customers and watch aficionados alike to dive into an installation filled with dangerous species, where only the bravest divers dare to...
The house of Dior wishes to express its deepest gratitude to Maria Grazia Chiuri following a wonderful collaboration as Creative Director of women’s collections...
