NewJeans Hanni for the Latest Horsebit Campaign


Across Seoul’s streets and rooftops, Global Brand Ambassador Hanni stars in the new campaign celebrating iconic Horsebit styles. Hanni from NewJeans brings her playful spirit to the Horsebit 1953 loafers—becoming one of the first females to wear them in a campaign—and Horsebit 1955 bag, debuting in special Rosso Ancora editions, exclusive to South Korea.

Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Rina Yang
Photographer: Tyrell Hampton
Stylist: Francesca Burns
Music: “ETA”
Performed by NewJeans
Written by 250, Ylva Dimberg, Sungbeen Lim, Gigi
© 2023 Sony Music Publishing (Italy) Srl obo Hybe Co. LTD, peermusic ITALY srl obo Music Cube Inc., Beasts and Natives Alike
Courtesy of ADOR
#NewJeans #Hanni #Latest #Horsebit #Campaign

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