MEET OUR ARTISANS – Jewellery Apprentice at Chopard


Not just any luxury jeweller and watch manufacturer. From generation to generation, Chopard has made training one of our mainstays and transmission a core value. Our “artistic hands” are our most precious asset and our apprenticeship workshops in Fleurier and Geneva train those who will become the greats of tomorrow. Craftsmanship starts with raw materials, antique techniques and unwavering dedication. For Benjamin, a jewellery creation apprentice, “Chopard goes far beyond the official requirements for training and is also committed to teaching historical techniques that are no longer used today.” It takes great mastery to reinterpret or create masterpieces. For Chopard Copresident Karl-Friedrich Scheufele, “Training is the only way to guarantee the survival of the ancestral arts of watchmaking and jewellery. Without transmission, there is no possible future for these professions dedicated to beauty.”

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