The 34th edition of the Maxi Yacht Rolex Cup gets underway after extreme weather delays the start for two days. Organized by the Yacht Club Costa Smeralda, in conjunction with the International Maxi Association, this renowned event has been partnered by Rolex for nearly 40 years. Some 44 Maxi yachts have gathered to compete for the prestigious trophies, including the Rolex Maxi 1 World Championship, reserved for the fastest and most potent entries. Once again, the majestic scenery of the Costa Smeralda provides the backdrop. Discover more https://on.rolex.com/4ekMjFg
Rolex has always associated with activities driven by passion, excellence, precision and team spirit. The Swiss watchmaker naturally gravitated towards the elite world of yachting six decades ago and the brand’s enduring partnership now encompasses the most prestigious clubs, races and regattas, as well as towering figures in the sport, including ground-breaking round-the-world yachtsman Sir Francis Chichester and the most successful Olympic sailor of all time, Sir Ben Ainslie. Today, Rolex is Title Sponsor of 15 major international events – from leading offshore races such as the annual Rolex Sydney Hobart Yacht Race and the biennial Rolex Fastnet Race, to grand prix competition at the Rolex TP52 World Championship and spectacular gatherings at the Maxi Yacht Rolex Cup and the Rolex Swan Cup. It also supports the exciting SailGP global championship in which national teams race identical supercharged F50 catamarans on some of the world’s most famous harbours. Rolex’s partnerships with the Cruising Yacht Club of Australia, New York Yacht Club, Royal Ocean Racing Club, Royal Yacht Squadron and Yacht Club Costa Smeralda, among others, are the foundation of its enduring relationship with this dynamic sport.
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