It was a night to remember. Magical moments unfolded at the BOSS Shanghai Store Opening Party. Everyone who is anyone showed up, including our fastest VIPs, #LanceStroll and #FernandoAlonso. Fans queued up to catch a glimpse of their favorite celebrities, artists, and influencers, while our in-store racing simulator added another level of spirit and thrill to the evening. The “Shang” (上) symbol—meaning “to rise”—illuminated the night sky, serving as a reminder of the BOSS “rise above” ethos and style story. Legendary performances and after-party celebrations overlooking the city made it a truly unforgettable evening #BeYourOwnBOSS
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