Launched in Cagliari’s Molo Ichnusa, where the Luna Rossa Prada Pirelli team is based, it will represent Italy in the challenge for the world’s oldest sailing trophy.
Marking the ceremony on the wrists of skipper Max Sirena and of the members of the Luna Rossa sailing team was the Panerai Submersible Luna Rossa – 47 mm, part of the collection the Florentine luxury watch brand has dedicated to the Challenger of Record in its role as official sponsor. The watch mirrors the team’s bold character as well as several signature technical features as the case made from carbonfibre, the same material used for the AC75 hull and the dial where Luna Rossa sailcloth fragments are applied.
Attended this important event for all sailing enthusiasts, Miuccia Prada, who officially christened the boat, Patrizio Bertelli, President of the Luna Rossa Prada Pirelli Team, Agostino Randazzo, President of Circolo della Vela Sicilia, and Marco Tronchetti Provera, CEO of Pirelli, co-title sponsor of the Luna Rossa Team and technological development partner.
Announced last January at the Geneva’s Salon International de la Haute Horlogerie (SIHH), the partnership between Panerai and the Challenger of Record for the 36th America’s Cup is based on a significant sharing of core values as technical innovation, Italian excellence and an extraordinary passion for the sea.
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