Lather, Rinse, Repeat: The Tug of War between Reissue and Novelty


Explore where the future of watch design is headed in this intense debate. Is it towards past hits or unproven risks?

This tug-of-war between the industry’s strong reverence for legacy and the desire for new and modern works, has been going on for a while. Are reissues lazy or necessary? Is modern design too detached from the codes that collectors revere? With voices from both sides, revivalists and radicals, we explore whether heritage is holding us back or simply reminding us where greatness begins.

Happening from 12-1 PM on Sunday, 23rd November, at Dubai Watch Week 2025. Click the link below to register and join us live at Dubai Mall, Burj Park or catch the livestream on YouTube.

https://www.dubaiwatchweek.com/register

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#Lather #Rinse #Repeat #Tug #War #Reissue #Novelty

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