Lather, Rinse, Repeat: The Tug of War between Reissue and Novelty


Is the future of watch design stuck in reverse? Archives often speak louder than innovations. But is there still roomfor truly original forms? This panel dives into the creative crossroads facing watchmakers today: between nostalgia and novelty, past hits and untested risks. Are reissues lazy or necessary? Is modern design too detached from the codes collectors revere? With voices from both sides, revivalists and radicals, we explore whether heritage is holding us back or simply reminding us where greatness begins.

Speakers:
Justin Hast, Watch Photographer, Writer & Digital Marketing Specialist
Manuel Emch, Co-Owner of Kollokium and Louis Erard
Sohaib Maghnam, Founder and Director of Maghnam watches, Director and CEO of Beda’a
Wilhelm Schmid, CEO, A. Lange & Söhne

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