Jungjae Lee for Gucci Valigeria


The Global Brand Ambassador travels to The Savoy in London with emblematic luggage in hand. The latest chapter of the Gucci Valigeria campaign spotlights the House’s origin story as Jungjae Lee explores the historic hotel—the precise place that inspired founder Guccio Gucci to create his own luggage atelier in Florence at the turn of the century.

Director and Photographer: Hanna Moon

Music Credits
“Chasing Sheep Is Best Left To Shepherds”
Artist: Michael Nyman
℗ 2004 Virgin Records Limited
Courtesy of Universal Music Italia Srl
#Jungjae #Lee #Gucci #Valigeria

Latest

When innovation meets wearability.

Discover Ilaria Resta’s, Audemars Piguet CEO, take on the final chapter of our Research & Development series. The Royal Oak RD#5 brings a new...

A Winter Wonderland at the Heesen Shipyard

There is a unique stillness that comes with the first snow of the year. Join us for a bird’s-eye view of our shipyard in Oss,...

Having Conversations with Machines: The BOSS Paradox

To create dynamic storytelling in the digital space ahead of the BOSS Paradox runway presentation, we collaborated with four digital artists—each with a different...

A black and white Moonwatch has landed | OMEGA

OMEGA presents a new version of the iconic Speedmaster, featuring the Co-Axial Master Chronometer Calibre 3861, and a polished black dial with three contrasting...

New Oasis 42M

New Oasis 42M. Step barefoot across teak and light. Swim, float, gather, or simply breathe. #Oasis #42M