Celebrated for his experimental approach to typography, Lettering Artist Alex Trochut never stops pushing letters and words to new limits. Like our watchmakers, he designs emotionally resonant work that combines deep complexity with apparent simplicity. For Jaeger-LeCoultre, he has created a meaningful representation of our Maison’s values through a new and boldly Art Deco signature typeface, the 1931 Alphabet.
Meet Alex Trochut: https://bit.ly/MoMAlexTrochut
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