We are happy to reveal a brand-new workshop, the Atelier des Établisseurs, where ancestral techniques meet artistic expression.
This initiative celebrates creativity, perpetuates rare savoir‑faire and shines a light on the collaborative spirit that has shaped Haute Horlogerie for generations. Master artisans and independent talents collectively craft very limited, unique timepieces.
Since its earliest decades, Audemars Piguet has specialised in complicated artisanal watches, choosing collective craftsmanship over industrialisation. Today, this spirit lives on, exploring new creative horizons through three imaginative timepieces that showcase the aesthetic and mechanical richness of our watchmaking heritage.
From the Vallée de Joux inspirations shaping the pebble-like case and bracelet of the Établisseurs Galets, to the multifaceted character of the Etablisseurs Nomade and the hand engravings on the Etablisseurs Peacock, every piece is a testament to the enduring dialogue between tradition and innovation, where each gesture carries forward a legacy shaped by time and reimagined for the future.
Discover our new creative initiative, L’Atelier des Établisseurs: https://aplb.ch/en/atelier-des-etablisseurs-timepieces
00:00 Introduction
00:18 Ilaria Resta, Chief Executive Officer
00:40 The Établissage
01:09 Sébastian Vivas, Heritage and Museum Director
01:15 The Concept of the Atelier des Établisseurs
02:31 The Établisseurs Galets
02:50 Nikolaas Dockx, Savoir-Faire Curator
03:55 The Établisseurs Nomade
05:46 The Établisseurs Peacock
07:38 Outro
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