In the Year of the Dragon, Be Your Own BOSS


Feel the magic of Lunar New Year with our limited-edition capsule, designed in collaboration with renowned novelist and calligrapher Feng Tang, and worn by #ChenLinong. Discover effortlessly sophisticated styles that embody the spirit of belief and courage.

Discover the collection at http://on.boss.com/BOSS_LunarNewYear

Follow BOSS on

Instagram: http://www.instagram.com/boss
TikTok: https://www.tiktok.com/@boss
Facebook: http://www.facebook.com/hugoboss
Pinterest: http://www.pinterest.com/hugoboss
#Year #Dragon #BOSS

Latest

Recognizing the perfumers behind BOSS Bottled Beyond

BOSS Recognize BOSS... and perfumers recognize perfumers. Bruno Jovanovic, Daphné Bugey, and Frank Voelkl—creators of BOSS Bottled Beyond—share the inspiring spirit behind the scent...

#EmmaStone #LouisVuitton #LVCapucines

#EmmaStone #LouisVuitton #LVCapucines

Rolex Sky-Dweller – Command the mechanisms of time in Everose gold

The 42mm Sky-Dweller in 18ct Everose gold displays months, dates, hours, minutes, seconds and a second time zone. The innovative Saros annual calendar shows...

#DolceGabbana Sartoria Collection

Every piece in the Sartoria Collection is born from tailoring mastery and the genuine value of #MadeInItaly craftsmanship. #DolceGabbana #Sartoria #Collection

Fragrance meets football | BOSS Bottled Beyond

BOSS Recognize BOSS. Always delivering the masters’ touch in their respective fields, star footballer #ViniciusJr and principal perfumer Daphné Bugey inspire and get inspired...