Hoyeon and the Twist : the new chapter | LOUIS VUITTON


South Korean Actress and Louis Vuitton House Ambassador Hoyeon presents the season’s Twist bags. A youthful, yet timeless design with a fresh and contemporary twist, the bag has quickly become one of the most iconic bags. Highlighting the Maison’s heritage, the Twist’s name stems from the unique clasp, whose pivoting L and V come together to form a V in reference to the founder’s initials.

Music – ‘Exceeder’ Performed by Mason
Licensed courtesy Armada Records.

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Since 1854, Louis Vuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical.

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